Establishing a pilot program to match small businesses with social media content creators for assistance with marketing and advertising, and providing for the repeal of such provisions upon the expiration thereof.
Introduced
Moved
Reached a final decision
Introduced Jan 29, 2026
Derived from the official record below.
Officially: “A Local Law in relation to establishing a pilot program to match small businesses with social media content creators for assistance with marketing and advertising, and providing for the repeal of such provisions upon the expiration thereof” Read the full text
Small Business
What it does
This bill would require the Department of Small Business Services (SBS) to create a matching pilot program for social media content creators and small businesses. SBS would be required to engage in public outreach to assess level of interest among content creators and small businesses; publicize the program on SBS’s website and through further outreach; create applications for both small businesses and content creators; and match content creators with small businesses seeking marketing and social media support. At the end of the pilot program, SBS would be required to submit a report to the mayor and the speaker of the Council on the results of the program.
Summary written by City Council staff, from the official record. Plain-language AI rewrite with cited sections coming. Not legal advice.
Where it is
Introduced by Council · Jan 29, 2026
Referred to Comm by Council · Jan 29, 2026
Who decides next
This bill sits with the Small Business committee. These members decide whether it ever reaches a vote; 99% of bills a committee approves become law.
Shanel Thomas-Henry · chairFrank MoranoKayla SantosuossoSelvena N. Brooks-PowersShahana K. HanifVirginia MaloneyYusef Salaam
Official documents
Summary of Int. No. 408
officialInt. No. 408
officialJanuary 29, 2026 - Stated Meeting Agenda
officialHearing Transcript - Stated Meeting 1-29-26
officialStraight from the Council record: fiscal impact statements, committee reports, and hearing transcripts as filed.
The numbers
16
sponsors on the bill
Sponsors
Kevin C. RileyFarah N. LouisElsie EncarnaciónCrystal HudsonShahana K. HanifLynn C. SchulmanVirginia MaloneyAlthea V. StevensChris BanksShanel Thomas-HenryTiffany L. CabánJustin E. SanchezHarvey D. EpsteinNantasha M. WilliamsCarl WilsonFrank Morano
Who is lobbying on this
TikTok USDS Joint Venture LLCvia TikTok USDS Joint Venture LLC · Technology, Telecommunications & Other Media
3 filingsTikTok USDS Joint Venture LLCvia Statewide Public Affairs, Inc. · Technology, Telecommunications & Other Media
1 filingThe Alliance for a Greater New York, Inc.via The Alliance for a Greater New York, Inc. · Public, Community Interest & Not-for-profit Organization
1 filingFrom 5 City Clerk eLobbyist filings naming this bill (2026). Filings are self-reported by lobbying firms and show who is paid to influence this bill. They do not say which side, or whether it worked.
Every fact on this page links to its source, starting with the official bill record. Last action: Referred to Comm by Council (Jan 29, 2026).