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US Congress · H.R. 4605 · In committee

End Prescription Drug Ads Now Act

Introduced
Moved
Reached a final decision
Introduced 2025-07-22
Derived from the official record below.

Officially: “End Prescription Drug Ads Now Act Read the full text

Health

What it does

The bill makes a prescription drug misbranded under federal law if its manufacturer has directly advertised it to consumers, through television, radio, print, digital platforms, or social media, within the past 30 days. This applies to any prescription drug regardless of when it was approved or licensed. The change takes effect 30 days after enactment.
Written by AI from the complete official bill text and independently fact-checked against it. Not legal advice.

Read it in plain language

AI plain language2 sections
Written by AI from the complete official bill text and independently fact-checked against it. Not legal advice.
1Short title

This section would let the Act be referred to by the short title "End Prescription Drug Ads Now Act."

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Official text, verbatim from the record

1. Short title This Act may be cited as the End Prescription Drug Ads Now Act .

2Prohibition on direct-to-consumer drug advertising of drugs

This section would amend the misbranding provisions of the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 352) by adding a new condition under which a drug is considered misbranded. A drug would be misbranded if it is approved under section 505 of the Federal Food, Drug, and Cosmetic Act or licensed under section 351 of the Public Health Service Act, is subject to the prescription-drug requirement in section 503(b)(1), and the holder of that approval or license has conducted direct-to-consumer advertising of the drug within the most recent 30-day period. For this rule, direct-to-consumer advertising would mean any promotional communication aimed at consumers for the purpose of marketing the drug, including advertising through television, radio, print media, digital platforms, or social media. This amendment would take effect 30 days after the date this Act is enacted, and would apply to any drug approved under section 505 of the Federal Food, Drug, and Cosmetic Act or licensed under section 351 of the Public Health Service Act, no matter when that drug was approved or licensed.

Show official text
Official text, verbatim from the record

2. Prohibition on direct-to-consumer drug advertising of drugs (a) In general Section 502 the Federal Food, Drug, and Cosmetic Act ( 21 U.S.C. 352 ) is amended by adding at the end the following: (hh) (1) If it is a drug approved under section 505 or licensed under section 351 of the Public Health Service Act, and subject to section 503(b)(1), and the holder of the approved application under section 505 or of the license under such section 351 has conducted direct-to-consumer advertising of the drug within the most recent 30-day period. (2) For purposes of this paragraph, the term direct-to-consumer advertising , with respect to a drug subject to section 503(b)(1), means any promotional communication targeting consumers, including through television, radio, print media, digital platforms, and social media, for purposes of marketing such a drug. . (b) Effective date The amendment made by subsection (a) shall take effect 30 days after the date of enactment of this Act, and shall apply with respect to any drug approved under section 505 of the Federal Food, Drug, and Cosmetic Act ( 21 U.S.C. 355 ) or licensed under section 351 of the Public Health Service Act ( 42 U.S.C. 262 ), regardless of when the drug was approved or licensed.

AI plain languageRead the whole bill in plain language, 2 sections

Where it is

Introduced · 2025-07-22

In the House.

Committee, then floor votes in both chambers · next · the next step

Official documents

The on-site text is shown verbatim from the GovInfo publication, captured 2026-07-12. The same version at GovInfo.

The numbers

2%
of bills introduced became law in the 118th Congress, 2023 to 2024 (n=16,213)
3
sponsors, out of 218 needed to pass

Who is lobbying on this

AMERICA'S HEALTH INSURANCE PLANS INC (AHIP)via AMERICA'S HEALTH INSURANCE PLANS, INC. (AHIP)
4 filings
HIMS & HERS HEALTH, INC.via HIMS & HERS HEALTH, INC.
3 filings
From 7 filings in federal lobbying disclosures (LDA), via lda.gov, naming this bill (2025 to 2026). Filings are self-reported by lobbying firms and show who is paid to influence this bill. They do not say which side, or whether it worked.
Every fact on this page links to its source, starting with the official bill record. Last action: Referred to the House Committee on Energy and Commerce. (2025-07-22).