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PUBLIC CHAPTER NO. 946
HOUSE BILL NO. 1536
By Representatives Shaw, Hakeem, Towns, Love, Camper, Chism, Glynn, Dixie, Freeman,
McKenzie, Mitchell, Todd, Brooks, Hardaway, Harris, Miller, Parkinson, Pearson, Vital,
Renea Jones, Williams, Faison, Sparks, Stinnett, McCalmon, Alexander, Hurt, Marsh,
Wright, Hawk, Powell, Terry
Substituted for: Senate Bill No. 1645
By Senators Walley, Stevens, Yager, Rose
AN ACT to amend Tennessee Code Annotated, Title 4 and Title 43, relative to the
Tennessee Agricultural Innovation and Education Initiative.
WHEREAS, agriculture remains one of this State's largest economic sectors, sustaining
rural communities, small producers, and family-owned farms across all ninety-five counties; and
WHEREAS, the agriculture industry is increasingly shaped by digital technology,
emerging workforce needs, and new consumer expectations regarding education, market
access, transparency, and local food systems; and •
WHEREAS, modern agriculture requires not only production knowledge, but also skills in
technology, communications, e-commerce, logistics, and entrepreneurship; and
WHEREAS, there is a growing need to connect rural producers, urban and suburban
consumers, students, educators, and workforce partners through accessible, technology-
enabled learning platforms; and
WHEREAS, public-private partnerships can accelerate innovation, expand statewide
outreach, and deliver measurable returns for this State's agricultural economy; and
WHEREAS, it is the intent of the General Assembly to establish a coordinated initiative
to support agricultural education, digital innovation, marketplace access, and workforce
development, positioning this State as a national leader in modern agriculture and media-driven
education; now, therefore,
BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF TENNESSEE:
SECTION 1. Tennessee Code Annotated, Title 43, Chapter 1, is amended by adding the
following as a new part:
43-1-901. Short title.
This part is known and may be cited as the "Representative Johnny Shaw
Tennessee Agricultural Innovation and Education Initiative."
43-1-902. Part definitions.
As used in this part:
(1) "Department" means the department of agriculture; and
(2) "Initiative" means the Representative Johnny Shaw Tennessee
Agricultural Innovation and Education Initiative created by this part.
43-1-903. Creation.
(a) There is created the initiative to be administered by the department.
(b) The initiative must:
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(1) Support statewide outreach, education, and storytelling related to
agriculture in this state;
(2) Expand digital access to agriculture-focused workforce and learning
resources;
(3) Promote market access and economic opportunity for farmers and
agricultural businesses of this state;
(4) Encourage collaborations that prepare the next generation of
agricultural leaders; and
(5) Strengthen this state's position as a model for agriculture-centered
technology and innovation.
43-1-904. Public-private partnership model.
(a) The department is authorized to contract with one (1) or more qualified
private, nonprofit, or academic partners to design, operate, or administer components of
the initiative.
(b) In awarding contracts pursuant to this section, the department shall consider:
(1) Demonstrated experience operating agriculture-focused digital or
media platforms;
(2) Capacity to deliver statewide educational programming accessible to
rural and underserved communities;
(3) Evidence of partnerships with this state's farmers, schools, workforce
organizations, or agricultural institutions;
(4) Documented analytics demonstrating audience reach, user
engagement, or marketplace participation;
(5) Ability to support small, minority, and beginning farmers; and
(6) Experience managing multi-partner, public-private initiatives.
(c) The department may give preference to partners who have previously
deployed within this state:
(1) Agriculture-focused media, including on streaming platforms;
(2) Online workforce or educational tools; and
(3) Producer-driven marketplace solutions.
(d) This part must not be construed as restricting competition for state-issued
contracts, nor as naming or designating any single private entity as an exclusive partner.
43-1-905. Intellectual property and creative control.
(a) All intellectual property, software, trademarks, content libraries, platforms, and
creative materials owned or developed by private partners before, during, or after
participation in the initiative must remain the exclusive property of those partners.
(b) The state shall not claim ownership of creative content produced by
contracted partners, except to ensure alignment with the purposes of this part and
applicable state and federal law.
43-1-906. State-first benefits and regional collaboration.
(a) The initiative must prioritize benefits to:
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(1) State farmers and producers;
(2) State students and workforce participants; and
(3) State consumers and communities.
(b) Partners may collaborate with agriculture organizations or platforms in other
states when collaboration enhances market access, workforce readiness, or innovation
opportunities for agriculture in this state.
43-1-907. Program activities.
Activities under the initiative may include, but are not limited to:
(1) Development and distribution of agriculture-focused educational
programming;
(2) Workforce training modules aligned with agriculture technology,
logistics, media, and entrepreneurship;
(3) Digital tools promoting statewide agricultural literacy;
(4) Producer onboarding to e-commerce marketplaces;
(5) Youth engagement and career-path exploration in agriculture;
(6) Marketing and outreach efforts promoting state-grown products; and
(7) Technical assistance for rural communities adopting digital agricultural
tools.
43-1-908. Evaluation and report.
(a) After the conclusion of the third fiscal year of the initiative, the comptroller of
the treasury shall conduct an initial evaluation of the initiative and report its findings to
the governor and the general assembly.
(b) The evaluation must assess:
(1) The number of participating farmers and businesses;
(2) Workforce and education outcomes;
(3) Audience engagement;
(4) The return on investment to the taxpayers of this state; and
(5) In the comptroller's discretion, any other data and information.
(c) The report must be accessible on the comptroller's website.
(d) After the comptroller has completed the initial evaluation and reported its
findings pursuant to subsection (a), the department must evaluate the initiative biennially
and report its findings to the governor and the general assembly by the following
January 1. The department's evaluations must assess the topics in subdivisions (b)(1 )-
(4) and any other relevant data and information.
43-1-909. Reporting requirements.
Contracted partners shall submit annual performance reports to the department
summarizing:
(1) Program activities;
(2) Measurable outcomes;
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(3) Financial stewardship; and
(4) Recommendations for improvement.
43-1-910. Funding.
(a) Subject to appropriations, it is the legislative intent that the general assembly
authorize a recurring annual appropriation of one million dollars ($1,000,000) to the
department to implement this initiative.
(b) Funds may be used for:
(1) Partner contracts;
(2) Outreach and training;
(3) Technology and platform integration;
(4) Program administration; and
(5) Evaluation and reporting.
(c) The department is encouraged to pursue matching contributions from private,
federal, philanthropic, and regional partners when feasible.
43-1-911. Rulemaking authority.
The department is authorized to promulgate rules to effectuate this part. The
rules must be promulgated in accordance with the Uniform Administrative Procedures
Act, compiled in title 4, chapter 5.
SECTION 2. The headings in this act are for reference purposes only and do not
constitute a part of the law enacted by this act. However, the Tennessee Code Commission is
requested to include the headings in any compilation or publication containing this act.
SECTION 3. This act takes effect July 1, 2026, the public welfare requiring it.
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HOUSE BILL NO. 1536
PASSED: April 22, 2026
L
CAMEReN"'SEXTON,SPEAKER
HOUSE OF REPRESENTATIVES
RANDY MCNALL
EAKER OF THE SENATE
7 ~ APPROVED this day of __._....;;.._.......,..~... 2026
BILL LEE, GOVERNOR ~Every fact on this page links to its source, starting with the official bill record.