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Back to HB 1321
Tennessee General Assembly· HB 1321Transmitted to Governor for his action.

Tourist Development, Dept. of - As enacted, creates a marketing division within the department to replace the tourism division; authorizes the department to enter into agreements with the department of transportation to , the official text

Shown verbatim: the complete text as captured from the official PDF posted by the Tennessee General Assembly, fetched 2026-09-25. Page and line markers are part of the official record; nothing is edited or removed. This is the chaptered version. The official bill page.
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                          PUBLIC CHAPTER NO. 523

                                                  HOUSE BILL NO. 1321

                              By Representatives Lamberth, Cochran, Stinnett

                                       Substituted for: Senate Bill No. 1306

                                                   By Senator Johnson

          AN ACT to amend Tennessee Code Annotated, Title 4, Chapter 3, Part 22, relative to
tourism.

BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF TENNESSEE:

          SECTION 1. Tennessee Code Annotated, Section 4-3-2204(a)(1)(A), is amended by
deleting the subdivision and substituting:

                    There is created in the department of tourist development a marketing division to
          be under the direction of the commissioner of tourist development. The commissioner
          may appoint a person to head the division, and such person shall perform all duties
          regarding the division as prescribed by the commissioner.

          SECTION 2. Tennessee Code Annotated, Section 4-3-2204(a)(1 )(8), is amended by
deleting "director" and substituting "division head".

          SECTION 3. Tennessee Code Annotated, Section 4-3-2204(b), is amended by deleting
the subsection and substituting:

                    The division shall:

                               (1) Promote new investment in the tourism industry;

                               (2) Provide comprehensive services to existing tourism enterprises;

                               (3) Promote Tennessee attractions in other states; and

                               (4) Distribute Tennessee informational publications.

           SECTION 4. Tennessee Code Annotated, Section 4-3-2209, is amended by deleting the
section and substituting:

                     (a) The department of tourist development is responsible for administering and
           maintaining the state's welcome centers. The department of transportation shall assist
           with maintenance of welcome center facilities as may be agreed upon by the department
           of tourist development and the department of transportation.

                     (b)

                               (1) There is created in the department of tourist development a welcome
                     centers division to be under the direction of the commissioner of tourist
                     development. The commissioner may appoint a person to head the division, and
                     such person shall perform all duties regarding the division as prescribed by the
                     commissioner.

                               (2) The head of the welcome centers division shall oversee the welcome
                     centers in the state, with responsibilities that include:

                                         (A) Promoting this state's unique heritage and attractions for
                               guests, through mediums such as photographs, posters, maps, music,
                               and books;
HB1321
                                        (8) Training staff on aspects of this state's history and area

                              attractions;
                                        (C) Staffing welcome centers in accordance with department

                              guidelines;
                                        (D) Maintaining welcome center facilities and grounds, including

                              landscaping, to provide a positive experience for guests; and
                                        (E) Performing housekeeping activities necessary for a safe,

                              clean, and operable environment at such welcome center facilities.
                              (3) The commissioner of finance and administration shall transfer from
                    highway user taxes allocated to the highway fund an amount sufficient to support
                    the annual appropriation for implementation and administration of all welcome
                    centers in this state.
          SECTION 5. This act takes effect upon becoming law, the public welfare requiring it.

                                                                 2
         HOUSE BILL NO. 1321

PASSED:  April 21, 2025

                            CAMERON"SEXTON,SPEAKER
                            HOUSE OF REPRESENTATIVES

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                              RANDYMCNAL

                            SPEAKER OF THE SENATE

         st
               day of
-6\ Mo..vr APPROVED this      2025

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BILL LEE, GOVERNOR
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