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Oklahoma Legislature· SB 490Approved by Governor 05/03/2025

An act relating to the Student Athlete Name, Image 7 and Likeness Rights Act, the official text

Shown verbatim: the complete text as captured from the official PDF posted by the Oklahoma Legislature, fetched 2026-07-23. Page and line markers are part of the official record; nothing is edited or removed. The official bill page.
1                  STATE OF OKLAHOMA

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2                 1st Session of the 60th Legislature (2025)

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3 SENATE BILL 490              By: Gollihare
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6                  AS INTRODUCED

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7   An Act relating to the Student Athlete Name, Image

7   and Likeness Rights Act; amending 70 O.S. 2021,

8   Sections 820.23, as last amended by Section 1,

8   Chapter 85, O.S.L. 2024, 820.24, as amended by

9   Section 3, Chapter 315, O.S.L. 2023, and 820.25, as

9   last amended by Section 2, Chapter 85, O.S.L. 2024

10  (70 O.S. Supp. 2024, Sections 820.23, 820.24, and

10  820.25), which relate to compensation, professional

11  representation, and limitations on agreements and

11  contracts; modifying circumstances under which a

12  postsecondary institution or authorized third party

12  may provide certain representation or compensation;

13  prohibiting use of state funds for certain

13  compensation; construing provisions; prohibiting

14  requirement of release of or license to use certain

14  name, image, and likeness rights for certain

15  purposes; removing time limit for certain disclosure;

15  authorizing revocation or rescission of certain

16  agreement or commitment under certain circumstances;

16  prohibiting liability for certain revocation or

17  rescission; modifying terms for extension of certain

17  contracts; updating statutory language; and declaring

18  an emergency.

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21 BE IT ENACTED BY THE PEOPLE OF THE STATE OF OKLAHOMA:
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22  SECTION 1.     AMENDATORY  70 O.S. 2021, Section 820.23, as

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23 last amended by Section 1, Chapter 85, O.S.L. 2024 (70 O.S. Supp.
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24 2024, Section 820.23), is amended to read as follows:
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    Req. No. 713                                              Page 1
1   Section 820.23. A. Except as otherwise provided in the Student

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2 Athlete Name, Image and Likeness Rights Act, a student athlete may
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3 earn compensation for the use of the name, image, or likeness of the
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4 student athlete while enrolled at a postsecondary institution
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5 without penalty or resulting limitation on participation.
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6 Compensation for the use of a student athlete's name, image, or
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7 likeness shall not affect the student athlete's eligibility for
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8 athletic grant-in-aid.
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9   B. A postsecondary institution or a third party authorized to

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10 act on behalf of the postsecondary institution may provide
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11 professional representation and compensate or cause compensation to
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12 be directed to a current or prospective student athlete for his or
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13 her name, image, or likeness if permitted by a collegiate athletics
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14 association, of which the postsecondary institution is a member, and
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15 institutional policy; provided, however, no postsecondary
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16 institution shall use funds allocated by this state for such
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17 compensation.
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18  C. A collegiate athletic association shall not prohibit a

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19 postsecondary institution or a third party authorized to act on
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20 behalf of a postsecondary institution from identifying,
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21 facilitating, enabling, or supporting opportunities for a student
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22 athlete to earn compensation for the student athlete's name, image,
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23 or likeness activities.
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    Req. No. 713                                               Page 2
1   D. The provisions of this section shall not be construed to

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2 qualify a student athlete as an employee of a postsecondary
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3 institution or a collegiate athletic association based on the
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4 student athlete's receipt of any payment or benefit for his or her
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5 name, image, or likeness, or one or more of the following:
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6   1. Participation in intercollegiate athletic competition;

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7   2. Membership on any intercollegiate athletic team; or

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8   3. Imposition of requirements, controls, or restrictions on

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9 student athletes by postsecondary institutions, in connection with
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10 their participation in intercollegiate athletic activities,
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11 practices, and competition.
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12  E. No release of or license to use a student athlete's name,

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13 image, or likeness rights, or a name, image, or likeness agreement,
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14 shall be required from or with any individual or group of
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15 participants in an intercollegiate athletic competition, contest, or
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16 event, or spectators at a sports game, contest, or event, for audio-
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17 visual, audio, or visual broadcasts, rebroadcasts, or other
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18 distributions of such event.
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19  SECTION 2.    AMENDATORY     70 O.S. 2021, Section 820.24, as

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20 amended by Section 3, Chapter 315, O.S.L. 2023 (70 O.S. Supp. 2024,
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21 Section 820.24), is amended to read as follows:
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22  Section 820.24. A. 1. A student athlete may obtain

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23 professional representation for the purpose of securing compensation
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24 for the use of his or her name, image, or likeness without penalty,
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    Req. No. 713                                                Page 3
1 resulting limitation on participation, or effect on the student-
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2 athlete's athletic grant-in-aid eligibility.
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3   2. Any professional representation agreement shall:

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4   a. be in writing,

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5   b. be executed by both parties,

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6   c. clearly describe the obligations of the parties, and

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7   d. outline fees for the professional representation.

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8   3. An individual or entity engaged for professional

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9 representation by a student athlete shall ensure the student athlete
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10 discloses the professional relationship to the postsecondary
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11 institution as required by this section.
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12  B. A student athlete who enters into a contract providing

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13 compensation to the student athlete for use of his or her name,
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14 image, or likeness or for professional representation shall disclose
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15 the contract in a manner designated by the postsecondary
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16 institution, but in any event within seventy-two (72) hours after
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17 entering into the contract or before the next athletic event in
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18 which the student athlete is eligible to participate, whichever
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19 occurs first.
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20  C. A postsecondary institution may revoke or rescind any

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21 agreement or commitment to provide compensation, a grant-in-aid, or
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22 other benefits to a student athlete who receives or agrees to
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23 receive compensation not permitted by this act or a collegiate
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24 athletic association with authority over the postsecondary
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    Req. No. 713                                               Page 4
1 institution and shall not be liable in damages or subjected to any
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2 injunctive relief by a court because of such revocation or
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3 rescission.
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4   SECTION 3.    AMENDATORY   70 O.S. 2021, Section 820.25, as

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5 last amended by Section 2, Chapter 85, O.S.L. 2024 (70 O.S. Supp.
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6 2024, Section 820.25), is amended to read as follows:
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7   Section 820.25. A. A student athlete shall not use a

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8 postsecondary institution's marks for the purpose of securing
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9 compensation for use of his or her name, image, or likeness unless
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10 authorized by the postsecondary institution.
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11  B. A student athlete shall not enter into a name, image, and

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12 likeness agreement involving a commercial product or service that
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13 conflicts with a written policy of the postsecondary institution or
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14 involves a commercial product or service that negatively impacts or
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15 reflects adversely on the postsecondary institution or its athletic
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16 programs including, but not limited to, generating public disrepute,
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17 embarrassment, scandal, ridicule or otherwise negatively impacting
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18 the reputation or the moral or ethical standards of the
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19 postsecondary institution.
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20  C. A contract for the use of a student athlete's name, image,

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21 or likeness or a contract for professional representation related to
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22 name, image, or likeness that is formed while the student athlete is
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23 participating in an intercollegiate sport athletics at a
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24 postsecondary institution may not extend beyond the student
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    Req. No. 713                                              Page 5
1 athlete's participation in the sport at the institution unless the
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2 contract is between the student athlete and the postsecondary
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3 institution or a third party authorized to act on behalf of the
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4 postsecondary institution his or her eligibility to participate in
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5 intercollegiate athletics; provided, however, if a postsecondary
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6 institution has licensed the right to use the name, image, or
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7 likeness of a student athlete to promote the postsecondary
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8 institution's academic or athletic program in content created while
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9 the student athlete is enrolled at the postsecondary institution,
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10 the postsecondary institution shall not be required to discontinue
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11 use of such name, image, or likeness rights, if and as permitted by
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12 the agreement with the student athlete, after the student athlete's
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13 eligibility has expired.
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14  D. A postsecondary institution may adopt reasonable time,

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15 place, and manner restrictions to prevent a student athlete's name,
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16 image, or likeness activities from interfering with team activities,
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17 the postsecondary institution's operations, or the use of the
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18 postsecondary institution's facilities. A postsecondary institution
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19 may receive compensation for the use of its institutional marks or
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20 facilities in conjunction with a student athlete's name, image, and
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21 likeness activities.
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22  E. A collegiate athletic association shall not prohibit a

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23 postsecondary institution from establishing agreements with a third
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    Req. No. 713                                              Page 6
1 party to act on its behalf to identify, facilitate, enable, or
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2 support student athlete name, image, and likeness activities.
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3   F. An A postsecondary institution may require a student athlete

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4 to take courses or receive education or training in contracts,
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5 financial literacy, or any other subject the postsecondary
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6 institution deems necessary to prepare a student athlete to engage
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7 in name, image, and likeness activities.
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8   SECTION 4. It being immediately necessary for the preservation

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9 of the public peace, health or safety, an emergency is hereby
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10 declared to exist, by reason whereof this act shall take effect and
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11 be in full force from and after its passage and approval.
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    Req. No. 713                                              Page 7
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