Shown verbatim: the complete text as captured from the official PDF posted by the Oklahoma Legislature, fetched 2026-07-23. Page and line markers are part of the official record; nothing is edited or removed. The official bill page.
1 STATE OF OKLAHOMA
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2 2nd Session of the 60th Legislature (2026)
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3 SENATE BILL 1551 By: McIntosh
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6 AS INTRODUCED
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7 An Act relating to pharmaceutical advertising;
7 defining term; prohibiting direct-to-consumer
8 pharmaceutical advertising; providing for
8 administrative penalties; authorizing promulgation of
9 rules; providing for codification; and providing an
9 effective date.
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12 BE IT ENACTED BY THE PEOPLE OF THE STATE OF OKLAHOMA:
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13 SECTION 1. NEW LAW A new section of law to be codified
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14 in the Oklahoma Statutes as Section 376 of Title 59, unless there is
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15 created a duplication in numbering, reads as follows:
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16 A. As used in this section, "direct-to-consumer pharmaceutical
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17 advertising" means any promotional communication targeting consumers
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18 including, but not limited to, television, radio, print media,
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19 digital platforms, and social media, that markets prescription
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20 drugs.
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21 B. No person or entity may engage in direct-to-consumer
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22 pharmaceutical advertising within this state.
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23 C. The State Board of Pharmacy may assess an administrative
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24 penalty against a person or entity who violates this section or
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Req. No. 2379 Page 1
1 fails to comply with a rule adopted under this section, not to
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2 exceed Ten Thousand Dollars ($10,000.00) per day for each violation.
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3 Each day a violation continues may be considered a separate
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4 violation.
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5 D. The Board may adopt rules as necessary to implement this
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6 section.
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7 SECTION 2. This act shall become effective November 1, 2026.
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9 60-2-2379 DC 1/12/2026 5:28:13 PM
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Req. No. 2379 Page 2Every fact on this page links to its source, starting with the official bill record.