Relates to the promotion of local small businesses listed on the registry of historic businesses, the official text

S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                    432
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                                (PREFILED)
 
                              January 8, 2025
                                ___________
 
 Introduced  by M. of A. WOERNER -- read once and referred to the Commit-
   tee on Small Business
 
 AN ACT to amend  the  economic  development  law,  in  relation  to  the
   promotion of local small businesses listed on the registry of historic
   businesses

   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. Section 100 of the economic development law is  amended  by
 adding a new subdivision 16-c to read as follows:
   16-C.  TO  PROMOTE  LOCAL  SMALL  BUSINESSES LISTED ON THE REGISTRY OF
 HISTORIC BUSINESSES MAINTAINED PURSUANT TO SECTION 14.11 OF  THE  PARKS,
 RECREATION AND HISTORIC PRESERVATION LAW.
   §  2.  Subdivisions 1 and 5 of section 152 of the economic development
 law, as amended by a chapter of the laws of 2024 amending  the  economic
 development law relating to the creation of an "I Love NY Historic Small
 Business"  niche brand, as proposed in legislative bills numbers S. 9268
 and A. 10036, are amended to read as follows:
   1. The department shall enact guidelines for the  use  of  the  brand,
 which  shall include measures to allow for the expansion of the brand to
 fit niche and thematic marketing efforts[, including but not limited  to
 an  "I  Love  NY Historic Small Business" niche brand to highlight small
 businesses listed on the  registry  of  historic  businesses  maintained
 pursuant  to section 14.11 of the parks, recreation and historic preser-
 vation law].  When appropriate, the brand shall be applied  to  targeted
 promotional  initiatives,  and  shall be leased at no cost to any public
 benefit corporation or not-for-profit, New York heritage  trail  tourism
 promotion agency, convention and visitors bureau or local government.
   5. Reporting requirements. The department shall annually, on or before
 February  first,  submit to the governor, the temporary president of the
 senate and the speaker of the assembly, the tourism advisory council and
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD02796-01-5
 A. 432                              2
 
 the chairs of the senate and assembly standing committees concerned with
 tourism a report on the department's activities related to the  "I  Love
 NY"  [brands, including but not limited to the "I Love NY Historic Small
 Business" niche] brand, including but not limited to the following:  (a)
 marketing plan including the annual and long term goals, specific plans,
 target  regions  and  performance measures for marketing campaigns using
 the "I Love NY" brand [and "I Love NY  Historic  Small  Business"  niche
 brand];  (b)  licensing  activity  including a list of all entities that
 licensed the "I Love NY" brand [and/or "I Love NY Historic  Small  Busi-
 ness"  niche  brand]  and  the  total amount received from all licensing
 activities; (c) contractual services including a  list  of  each  entity
 providing  services  related  to  the  "I Love NY" brand [and "I Love NY
 Historic Small Business" niche brand], the amount charged, the nature of
 the services and the relationship of these services to the  department's
 marketing plan; (d) sponsorship activities utilizing the [brands] BRAND;
 [and] (e) an analysis of the effectiveness of the "I Love NY" brand [and
 "I  Love  NY  Historic  Small Business" niche brand] based promotions in
 stimulating tourism and recommendations for improved utilization of  the
 brand;  AND  (F)  AN  ANALYSIS  OF THE EFFECTIVENESS OF THE DEPARTMENT'S
 EFFORT TO SUPPORT HISTORIC SMALL BUSINESSES THROUGH "I  LOVE  NY"  BRAND
 BASED PROMOTIONS AND A LIST OF THE HISTORIC SMALL BUSINESSES HIGHLIGHTED
 IN THE BRAND BASED PROMOTIONS.
   §  3. Subdivision 1 of section 153 of the economic development law, as
 amended by a chapter of the laws of 2024 amending the economic  develop-
 ment  law relating to the creation of an "I Love NY Historic Small Busi-
 ness" niche brand, as proposed in legislative bills numbers S. 9268  and
 A. 10036, is amended to read as follows:
   1. The department shall create a new grant program designed to encour-
 age  an  integrated  thematic approach to tourism promotion. The program
 shall provide state matching funds to eligible entities  not  to  exceed
 fifty  thousand dollars annually. Eligible entities shall include two or
 more counties, or a series or collection of thematically  related  enti-
 ties, choosing to market multiple, thematically related assets or activ-
 ities  in a single marketing campaign[, including but not limited to the
 "I Love NY Historic Small Business" niche brand].   The commissioner  is
 directed to establish guidelines and an application process.
   §  4.  This  act  shall  take  effect on the same date and in the same
 manner as a chapter of the laws of 2024 amending the  economic  develop-
 ment  law relating to the creation of an "I Love NY Historic Small Busi-
 ness" niche brand, as proposed in legislative bills numbers S. 9268  and
 A. 10036, takes effect.