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New Jersey Legislature· A4015Approved by the Governor; P.L.2026, c.73

"New Jersey Kids Code Act"; adopts New Jersey Age-Appropriate Design Code and requires certain online service providers to implement certain measures concerning minors' use of online service.*, the official text

Shown verbatim: the complete text as captured from the official page posted by the New Jersey Legislature, fetched 2026-08-28. Where this bill amends existing law, language marked for deletion in the official page appears here in brackets. This is the introduced version. The official bill page.
ASSEMBLY, No. 4015

STATE OF NEW JERSEY

222nd LEGISLATURE

INTRODUCED FEBRUARY 5, 2026

Sponsored by:

Assemblywoman  ANDREA KATZ

District 8 (Atlantic and Burlington)

Assemblywoman  MARISA SWEENEY

District 25 (Morris and Passaic)

Assemblywoman  LUANNE M. PETERPAUL

District 11 (Monmouth)

Co-Sponsored by:

Assemblyman Karabinchak, Assemblywoman Morales, Assemblymen
Kearney and Singh

SYNOPSIS

“New Jersey Kids Code Act”; adopts Age-Appropriate
Design Code for New Jersey and requires certain online services to implement
certain measures concerning minors’ use of online service.

CURRENT VERSION OF TEXT

As introduced.

An Act concerning online privacy for minors and
amending and supplementing P.L.2023, c.266.

Be It
Enacted by the Senate and General Assembly of
the State of New Jersey:

1.    (New section)  Sections
1 and 2, and sections 5 through 18, of this act shall be known and may be cited
as the “Age-Appropriate Design Code for New Jersey.”

2.    (New section)  The
Legislature finds and declares that:

a.     the United States
Surgeon General released an advisory on social media and youth mental health in
May 2023, which finds:

(1)   social media use by
young people is nearly universal, with up to 95 percent of American minors
between ages 13 through 17 reporting using a social media platform;

(2)   childhood and
adolescence represent critical stages in brain development that can make young
people more vulnerable to harms from social media;

(3)   usage of social media
can become harmful depending on the amount of time children spend on platforms,
the type of content they consume or are otherwise exposed to, and the degree to
which it disrupts activities that are essential for health, such as sleep and
physical activity;

(4)   recent research shows
that adolescents who spend more than three hours per day on social media face
double the risk of experiencing poor mental health outcomes, such as symptoms
of depression and anxiety;

(5)   social media may also
perpetuate body dissatisfaction, disordered eating behaviors, social
comparison, and low self-esteem, especially among adolescent girls; and

(6)   extreme, inappropriate,
and harmful content continues to be easily and widely accessible by children
and adolescents, and in certain cases, childhood deaths have been linked to
suicide and self-harm related content and risk-taking challenges on social
media platforms;

b.    as children spend more
of their time interacting with the online world, the impact of the design of
online products on their well-being has become a focus of significant concern;

c.     there is widespread and
bipartisan agreement in the United States that more needs to be done to create
a safer online space for children to learn, explore, and play;

d.    lawmakers around the
United States and in New Jersey have taken steps to enhance privacy protections
for children based on the understanding that, in relation to data protection,
greater privacy necessarily means greater security and well-being; and

e.     children should be
afforded protections not only by online products and services specifically
directed at them, but by all online products they are likely to access, and
thus covered entities should take into account the unique needs of different
age ranges;

f.     while it is clear that
the same data protection regime may not be appropriate for children of all
ages, children of all ages should nonetheless be afforded privacy and
protection, and online products should adopt data protection regimes
appropriate for children of the ages likely to access those products;

g.    according to the Pew
Research Center, in 2022, 46 percent of American teenagers aged 13 through 17
reported to using the Internet almost constantly; and, additionally, 36 percent
of teens reported being concerned about their social media use, while an
earlier Pew Research Center study found that 59 percent of teens have been
bullied or harassed online;

h.    the findings of the Pew
Research Center are not surprising, given what is known about the use of
personal data online and how personal data can be utilized to inform
manipulative practices, to which children are particularly vulnerable;

i.     online products that
are likely to be accessed by children should offer strong privacy protections
by design and by default, as well as prevent the use of children’s personal
data for reasons that are likely to be materially detrimental to the physical
health, mental health, or well-being of children;

j.     ensuring robust
privacy, and thus safety, protections for children by design is consistent with
federal safety laws and policies applied to children’s products, regulating
everything from toys to clothing to furniture and games;

k.    the consumer protections
that federal safety laws apply to children’s products require these products to
comply with certain safety standards by their very design, so that harms to
children, and in some cases other consumers, are prevented; and

l.     it is the intent of the
New Jersey Legislature that P.L. , c. (C. )
(pending before the Legislature as this bill)promote innovation by covered
entities whose online products are likely to be accessed by children by
ensuring that those online products are designed in a manner that recognizes
the distinct needs of children within different age ranges.

3.    Section 1 of P.L.2023,
c.266 (C.56:8-166.4) is amended to read as follows:

1.    As used in P.L.2023,
c.266 (C.56:8-166.4 et seq.):

"Affiliate" means a
legal entity that controls, is controlled by, or is under common control with
another legal entity.  For the purposes of this definition, "control"
means: the ownership of or the power to vote, more than 50 percent of the
outstanding shares of any class of voting security of a company; the control in
any manner over the election of a majority of the directors or individuals
exercising similar functions; or the power to exercise a controlling influence
over the management or policies of a company.

"Biometric data"
means data generated by automatic or technological processing, measurements, or
analysis of an individual's biological, physical, or behavioral
characteristics, including, but not limited to, fingerprint, voiceprint, eye
retinas, irises, facial mapping, facial geometry, facial templates, or other
unique biological, physical, or behavioral patterns or characteristics that are
used or intended to be used, singularly or in combination with each other or
with other personal data, to identify a specific individual. "Biometric
data" shall not include: a digital or physical photograph; an audio or
video recording; or any data generated from a digital or physical photograph,
or an audio or video recording, unless such data is generated to identify a
specific individual.

"Child" shall have
the same meaning as provided in COPPA.

"Consent" means a
clear affirmative act signifying a consumer's freely given, specific, informed,
and unambiguous agreement to allow the processing of personal data relating to
the consumer. "Consent" may include a written statement, including by
electronic means, or any other unambiguous affirmative action. "Consent"
shall not include: acceptance of a general or broad terms of use or similar
document that contains descriptions of personal data processing along with
other, unrelated information; hovering over, muting, pausing, or closing a
given piece of content; or agreement obtained through the use of dark patterns.

"Consumer" means an
identified person who is a resident of this State acting only in an individual
or household context. "Consumer" shall not include a person acting in
a commercial or employment context.

"Controller" means
an individual, or legal entity that, alone or jointly with others determines
the purpose and means of processing personal data.

"COPPA" means the
federal Children's Online Privacy Protection Act, 15 U.S.C. s.6501 et seq., and
any rules, regulations, guidelines, and exceptions thereto, as may be amended
from time to time.

"Dark pattern" means
a user interface designed or manipulated with the substantial effect of
subverting or impairing user autonomy, decision-making, or choice, and
includes, but is not limited to, any practice the United States Federal Trade
Commission refers to as a "dark pattern."

"Decisions that produce
legal or similarly significant effects concerning the consumer" means
decisions that result in the provision or denial of financial or lending
services, housing, insurance, education enrollment or opportunity, criminal justice,
employment opportunities, health care services, or access to essential goods
and services.

"De-identified data"
means: data that cannot be reasonably used to infer information about, or
otherwise be linked to, an identified or identifiable individual, or a device
linked to such an individual, if the controller that possesses the data: (1)
takes reasonable measures to ensure that the data cannot be associated with an
individual, (2) publicly commits to maintain and use the data only in a
de-identified fashion and not to attempt to re-identify the data, and (3)
contractually obligates any recipients of the information to comply with the
requirements of this paragraph.

"Designated request
address" means an electronic mail address, Internet website, or toll-free
telephone number that a consumer may use to request the information required to
be provided pursuant to section 3 of P.L.2023, c.266 (C.56:8-166.6).

"Personal data"
means any information , including derived data and unique identifiers,
that is linked or reasonably linkable alone or in combination with other
information to an identified or identifiable person , or a device that
identifies, is linked to, or is reasonably linkable to one or more identified
or identifiable individuals in a household.  Personal data includes, but is not
limited to, an individual’s history of interactions with the controller.
"Personal data" shall not include de-identified data or publicly
available information.

"Precise geolocation
data" means information derived from technology, including, but not
limited to, global positioning system level latitude and longitude coordinates
or other mechanisms, that directly identifies the specific location of an individual
with precision and accuracy within a radius of 1,750 feet. "Precise
geolocation data" does not include the content of communications or any
data generated by or connected to advanced utility metering infrastructure
systems or equipment for use by a utility.

"Process" or
"processing" means an operation or set of operations performed,
whether by manual or automated means, on personal data or on sets of personal
data, such as the collection, use, storage, disclosure, analysis, deletion, or modification
of personal data, and also includes the actions of a controller directing a
processor to process personal data.

"Processor" means a
person, private entity, public entity, agency, or other entity that processes
personal data on behalf of the controller.

"Profiling" means
any form of automated processing performed on personal data to evaluate,
analyze, or predict personal aspects related to an identified or identifiable
individual's economic situation, health, personal preferences, interests, reliability,
behavior, location, or movements.

"Publicly available
information" means information that is lawfully made available from
federal, State, or local government records or widely distributed media or
information that a controller has a reasonable basis to believe a consumer has
lawfully made available to the general public and has not restricted to a
specific audience.

"Sale" means the
sharing, disclosing, or transferring of personal data for monetary or other
valuable consideration by the controller to a third party. "Sale"
shall not include:

The disclosure of personal
data to a processor that processes the personal data on the controller's
behalf;

The disclosure of personal
data to a third party for the purposes of providing a product or service
requested by the consumer;

The disclosure or transfer of
personal data to an affiliate of the controller;

The disclosure of personal
data that the consumer intentionally made available to the general public
through a mass media channel and did not restrict to a specific audience; or

The disclosure or transfer of
personal data to a third party as an asset that is part of a proposed or actual
merger, acquisition, bankruptcy, or other transaction in which the third party
assumes control of all or part of the controller's assets.

"Sensitive data"
means personal data revealing racial or ethnic origin; religious beliefs;
mental or physical health condition, treatment, or diagnosis; financial
information, which shall include [a
consumer's]
an individual’s account number, account log-in, financial account, or
credit or debit card number, in combination with any required security code,
access code, or password that would permit access to [a consumer's] an
individual’s financial account; sex life or sexual orientation; citizenship
or immigration status; status as transgender or non-binary; genetic or
biometric data that may be processed for the purpose of uniquely identifying an
individual; personal data collected from a known child; [or] precise
geolocation data ; or an individual’s social security, driver license, State
identification card, or passport number.

"Targeted
advertising" means displaying advertisements to [a consumer] an
individual where the advertisement is selected based on personal data
obtained or inferred from that [consumer's] individual’s
activities over time and across nonaffiliated Internet web sites or online
applications to predict such [consumer's] individual’s
preferences or interests. "Targeted advertising" shall not include:
advertisements based on activities within a controller's own internet websites
or online applications; advertisements based on the context of [a consumer's] an
individual’s current search query, visit to an internet website or online
application; advertisements directed to [a
consumer]
an individual in response to the [consumer's] individual’s
request for information or feedback; or processing personal data solely to
measure or report advertising frequency, performance, or reach.

"Third party" means
a person, private entity, public entity, agency, or entity other than the
consumer, controller, or affiliate or processor of the controller.

"Trade secret" has
the same meaning as section 2 of P.L.2011, c.161 (C.56:15-2).

"Verified request"
means the process through which a consumer may submit a request to exercise a
right or rights established in P.L.2023, c.266 (C.56:8-166.4 et seq.), and by
which a controller can reasonably authenticate the request and the consumer
making the request using commercially reasonable means.

(cf:  P.L.2023, c.266, s.1)

4.    Section 9 of P.L.2023,
c.266 (C.56:8-166.12) is amended to read as follows:

9.    a.  A controller shall:

(1) limit the collection of personal
data to what is adequate, relevant, and reasonably necessary in relation to the
purposes for which such data is processed, as disclosed to the consumer;

(2) except as otherwise
provided in P.L.2023, c.266 (C.56:8-166.4 et seq.), not process personal data
for purposes that are neither reasonably necessary to, nor compatible with, the
purposes for which such personal data is processed, as disclosed to the consumer,
unless the controller obtains the consumer's consent;

(3) take reasonable measures
to establish, implement, and maintain administrative, technical, and physical
data security practices to protect the confidentiality, integrity, and
accessibility of personal data and to secure personal data during both storage
and use from unauthorized acquisition. The data security practices shall be
appropriate to the volume and nature of the personal data at issue;

(4) not process sensitive data
concerning a consumer without first obtaining the consumer's consent, or, if
the controller is not a covered online service provider as defined in section 5
of P.L. , c. (C. )
(pending before the Legislature as this bill), in the case of the
processing of personal data concerning a known child, without processing such
data in accordance with COPPA .  A controller that is a covered online
service provider as defined in section 5 of P.L. ,
c. (C. )
(pending before the Legislature as this bill) shall not process the data of a
known minor as defined in section 5 of P.L. ,
c. (C. )
(pending before the Legislature as this bill) except as provided for by
P.L. , c.
(C. ) (pending before the
Legislature as this bill);

(5) not process personal data
in violation of the laws of this State and federal laws that prohibit unlawful
discrimination against consumers;

(6) provide an effective
mechanism for a consumer to revoke the consumer's consent under this section
that is at least as easy as the mechanism by which the consumer provided the
consumer's consent and, upon revocation of such consent, cease to process the
data as soon as practicable, but not later than 15 days after the receipt of
such request;

(7) if the controller is
not a covered online service provider as defined in section 5 of
P.L. , c.
(C. ) (pending before the
Legislature as this bill), not process the personal data of a consumer for
purposes of targeted advertising, the sale of the consumer's personal data, or
profiling in furtherance of decisions that produce legal or similarly
significant effects concerning a consumer without the consumer's consent, under
circumstances where a controller has actual knowledge, or willfully disregards,
that the consumer is at least 13 years of age but younger than 17 years of age .
A controller that is a covered online service provider as defined in section 5
of P.L. , c.
(C. ) (pending before the
Legislature as this bill) shall not process the data of a known minor as
defined in section 5 of P.L. , c.
(C. ) (pending before the
Legislature as this bill) except as provided for by P.L. ,
c. (C. ) (pending
before the Legislature as this bill);

(8) specify the express
purposes for which personal data are processed; and

(9) not conduct processing
that presents a heightened risk of harm to a consumer without conducting and
documenting a data protection assessment of each of its processing activities
that involve personal data acquired on or after the effective date of P.L.2023,
c.266 (C.56:8-166.4 et seq.) that present a heightened risk of harm to a
consumer.

b.    Data protection
assessments shall identify and weigh the benefits that may flow, directly and
indirectly, from the processing to the controller, the consumer, other
stakeholders, and the public against the potential risks to the rights of the
consumer associated with the processing, as mitigated by safeguards that the
controller can employ to reduce the risks. The controller shall factor into
this assessment the use of de-identified data and the reasonable expectations
of consumers, as well as the context of the processing and the relationship
between the controller and the consumer whose personal data will be processed.
A controller shall make the data protection assessment available to the
Division of Consumer Affairs in the Department of Law and Public Safety upon
request. The division may evaluate the data protection assessment for
compliance with the duties contained in this section and with other laws. Data
protection assessments shall be confidential and exempt from public inspection
under P.L.1963 c.3 (C.47:1A-1 et al.). The disclosure of a data protection
assessment pursuant to a request from the division under this section shall not
constitute a waiver of any attorney-client privilege or work-product protection
that might otherwise exist with respect to the assessment and any information
contained in the assessment.

c.     For the purposes of
this section, "heightened risk" includes:

(1) processing personal data
for purposes of targeted advertising or for profiling if the profiling presents
a reasonably foreseeable risk of: unfair or deceptive treatment of, or unlawful
disparate impact on, consumers; financial or physical injury to consumers; a
physical or other intrusion upon the solitude or seclusion, or the private
affairs or concerns, of consumers if the intrusion would be offensive to a
reasonable person; or other substantial injury to consumers;

(2) selling personal data; and

(3) processing sensitive data.

d.    A single data protection
assessment may address a comparable set of processing operations that include
similar activities

(cf:  P.L.2023, c.266, s.9)

5.    (New section)  As used
in P.L. , c.
(C. ) (pending before the
Legislature as this bill):

“Actual knowledge” includes
all information and inferences known to the covered online service provider relating
to the age of the individual, including, but not limited to, self-identified
age, and any age the covered online service provider has attributed or
associated with the individual for any purpose, including marketing,
advertising, or product development.  If a covered online service provider’s
classification of an individual for purposes of marketing or advertising is
inconsistent with the individual’s self-identified age, a covered online
service provider shall disregard the self-identified age for purposes of
P.L. , c. (C. )
(pending before the Legislature as this bill).

“Adult” means an individual
who is 18 years of age or older.

“Biometric data” has the same
meaning as defined in section 1 of P.L.2023, c.266 (C.56:8-166.4).

“Collect” means buying,
renting, gathering, obtaining, receiving, or accessing any personal data
pertaining to a consumer by any means.  “Collect” includes, but is not limited
to, receiving information from an individual, either actively or passively, or
by observing the individual’s behavior.

“Common branding” means a
shared name, service mark, or trademark for which the average consumer would
understand that two or more entities are commonly owned.

“Consumer” has the same
meaning as defined in section 1 of P.L.2023, c.266 (C.56:8-166.4).

“Consumer Price Index” means
the most comprehensive index of consumer prices available for this State from
the Bureau of Labor Statistics of the United States Department of Labor.

“Controls” or “controlled by”
means:

a.     ownership of, or the
power to vote, more than 50 percent of the outstanding shares of any class of
voting security of the legal entity;

b.    control in any manner
over the election of a majority of the directors of the legal entity, or of
individuals exercising similar functions in the legal entity; or

c.     power to exercise a
controlling influence over the management of the legal entity.

“Covered design feature” means
a feature or component of an online service that is designed primarily to
encourage or increase the frequency, time spent, or activity of a user on the
online service.  “Covered design feature” includes, but is not limited to:

a.     infinite scroll or a
design feature where content automatically and continuously loads at the bottom
of a screen, other than what the user explicitly prompted, requested, or
searched for;

b.    auto-playing video or
audio, or a design feature in which a video or audio automatically begins
playing when a user navigates to or scrolls through a set of videos without any
explicit action on the part of a user indicating the user’s desire to watch
that specific video or listen to that audio;

c.     quantification of
engagement, including, but not limited to, providing a visible count of how
many likes, comments, clicks, views, or reactions a user-generated item has
received;

d.    gamification, or a
design feature that emulates gameplay, including, but not limited to, a streak,
badge, or reward that motivates or causes more frequent or more extensive use
of an online service through incentives or frequency of use;

e.     the use of clustering,
timing, or volume of notifications or push alerts, irrespective of content;

f.     design features in
which virtual currencies are used or where digital items are purchased;

g.    image-altering filters
or a design feature that facilitates a false perception of an image;

h.    requiring or repeatedly
prompting for account creation in order to access publicly available
user-generated content;

i.     using ephemerality to
prompt the urgent use of an online service;

j.     creating barriers to
deleting an account or to removing connections to other users of the service;
and

k.    features that increase usage
through the illusion of talking with a human being that seeks to elicit
feelings of intimacy from the user.

“Covered minor” means a
consumer that a covered online service provider has actual knowledge is a minor.

“Covered online service
provider” means:

a.     a sole proprietorship,
a limited liability company, a corporation, an association, or any other legal
entity that:

(1)   owns, operates,
controls, or provides an online service;

(2)   conducts business in
this State;

(3)   alone, or jointly with
its affiliates, subsidiaries, or parent companies, determines the purposes and
means of the processing of consumers’ personal data; and

(4)   (a)  has gross revenue
in excess of $25,000,000.  Beginning January 1, 2029, and every 2 years
thereafter, the Department of the Treasury shall adjust the amount of annual
gross revenue to reflect the percentage change in the Consumer Price Index; or

(b)   annually processes the
personal data of not less than 50,000 consumers or households; or

b.    a person that controls
or is controlled by a legal entity described in subsection a. of this
definition and that shares common branding with the legal entity.

“Covered online service provider”
does not include a provider of an online service where the users of the online
service who are known to be adults make up more than 98 percent of the online
service’s users.  “Covered online service providers” are controllers for the
purpose of P.L.2023, c.266 (C.56:8-166.4 et seq.).

“Dark pattern” has the same
meaning as defined in section 1 of P.L.2023, c.266 (C.56:8-166.4).

“Derived data” means data that
is created by the derivation of information, data, assumptions, correlations,
inferences, predictions, or conclusions from facts, evidence, or another source
of information or data about a covered minor or a covered minor’s device.

“Device” means any electronic
equipment capable of collecting, processing, retaining, or transferring
personal data.

“Knows to be an adult” means having
actual knowledge that a user is an adult.

“Minor” means an individual
who is less than 18 years of age.

“Online service” means a
service, product, or feature that is accessible to the public via the Internet.
“Online service” includes a website or application.  “Online service” does not
include:

a.     a telecommunications
service as that term is defined in 47 U.S.C. s.153;

b.    a broadband internet
access service as that term is defined in 47 C.F.R. s.8.1; or

c.     the sale, delivery, or
use of a physical device.

“Parent” includes a legal
guardian.

“Personal data” means
information, including derived data and unique identifiers, that is linked or
reasonably linkable, alone or in combination with other information, to an
identified or identifiable individual or to a device that identifies, is linked
to, or is reasonably linkable to one or more identified or identifiable
individuals in a household.  “Personal data” includes, but is not limited to, a
user’s history of interactions with a covered online service provider.  “Personal
data” does not include publicly available data.

“Precise geolocation data” has
the same meaning as defined in section 1 of P.L.2023, c.266 (C.56:8-166.4).

“Process” has the same meaning
as defined in section 1 of P.L.2023, c.266 (C.56:8-166.4).

“Profile” means a form of
automated processing of personal data to evaluate, analyze, or predict certain
aspects relating to a covered minor, including, but not limited to, a covered
minor’s economic situation, health, personal preferences, interests,
reliability, behavior, location, or movements.

“Publicly available
information” has the same meaning as defined in section 1 of P.L.2023, c.266
(C.56:8-166.4).  “Publicly available information” does not include biometric
data collected by a covered online service provider about a covered minor
without the covered minor’s knowledge.

“Sensitive personal data” has
the same meaning as defined in section 1 of P.L.2023, c.266 (C.56:8-166.4).

“Targeted advertising” has the
same meaning as defined in section 1 of P.L.2023, c.266 (C.56:8-166.4).

6.    (New section)  A covered
online service provider shall configure all default privacy settings provided
for a covered minor to the highest level of privacy, including, but not limited
to:

a.     not displaying the
existence of the covered minor’s account to any user the covered online service
provider knows to be an adult, unless the covered minor has expressly and
unambiguously allowed the adult user to view the covered minor’s account or the
covered minor has expressly and unambiguously chosen to make the covered minor’s
account’s existence public;

b.    not displaying media
created or posted by the covered minor to another user the covered online
service provider knows to be an adult, unless the covered minor has expressly
and unambiguously allowed the adult user to view the covered minor’s media or
the covered minor has expressly and unambiguously chosen to make the covered
minor’s media publicly available;

c.     not permitting direct
messaging between the covered minor and another user the covered online service
provider knows to be an adult, unless the covered minor has expressly and
unambiguously chosen to allow direct messaging with the adult user;

d.    not displaying the
covered minor’s location to other users, unless the covered minor has expressly
and unambiguously chosen to share the covered minor’s location with a specific
user;

e.     not displaying the
users connected to the covered minor on a covered online service provider,
unless the covered minor has expressly and unambiguously chosen to share the
information with a specific user; and

f.     disabling search engine
indexing of the covered minor’s account profile, unless the covered minor has
expressly and unambiguously chosen to enable search engine indexing of the
covered minor’s account profile.

7.    (New section)  A covered
online service provider shall not:

a.     provide a covered minor
with a single setting that makes all default privacy settings less protective
at once;

b.    request or prompt a
covered minor to make the covered minor’s privacy settings less protective,
unless the change is strictly necessary for the covered minor to access a
service or feature the covered minor has expressly and unambiguously requested.

8.    (New section)  A covered
online service provider shall:

a.     provide a prominent,
accessible, and responsive tool to allow a covered minor to request that the
covered minor’s account be unpublished or deleted; and

b.    honor a request under
subsection a. of this section not later than 15 days after a covered online
service provider receives the request.

9.    (New section)  a.  A
covered online service provider shall only process or retain the minimum amount
of a covered minor’s personal data that is necessary to provide the specific
elements of an online service with which the covered minor has knowingly
engaged.

b.    A covered online service
provider shall not use personal data for any reason other than the reason for
which the personal data was collected.

c.     A covered online
service provider is not required to collect the personal data of a user to
comply with the provisions of P.L. ,
c. (C. )
(pending before the Legislature as this bill).  A covered online service
provider that collects personal data of a user for age verification shall not
use that personal data for any other purpose and shall delete that personal
data not later than 60 days after use for age verification.

10.  (New section)  A covered
online service provider shall provide an obvious sign to a covered minor when
precise geolocation information is being collected or used.

11.  (New section)  A covered
online service provider shall not:

a.     facilitate targeted
advertising to a covered minor;

b.    send a notification to a
covered minor between 10 p.m. and 6 a.m. and, on a weekday between Labor Day
and Memorial Day, between 8 a.m. and 4 p.m.;

c.     profile a covered minor
unless profiling is necessary to provide an online service requested by the
covered minor, and only with respect to the aspects of the online service with
which the covered minor is actively and knowingly engaged;

d.    facilitate advertisements
for prohibited products to covered minors, including, but not limited to,
advertisements for narcotic drugs, tobacco products, gambling, and alcohol;

e.     use dark patterns; or

f.     use the personal data
of a covered minor to select, recommend, or prioritize media for the covered
minor unless the recommendation, prioritization, or selection of media is based
on:

(1)   the covered minor’s
express and unambiguous request to receive:

(a)   media from a specific
account, feed, or user, or to receive more or less media from that account,
feed, or user;

(b)   a specific category of
media, such as videos depicting specific types of content, or to view more or
less of that category of media; or

(c)   more or less media with
similar characteristics as the media the covered minor is currently viewing;

(2)   user-selected privacy or
accessibility settings; or

(3)   a search query by the
covered minor if the search query is used only to select and prioritize media
in response to the search.

12.  (New section)  A covered
online service provider shall establish mechanisms to enable a covered minor or
a parent of a covered minor to report any harms experienced by the covered
minor on the online service.

13.  (New section)  a.  No
later than January 1st of each year, a covered online service provider that
processes the personal data of covered minors as part of the covered online
service provider’s business shall issue a public report, prominently posted to
the covered online service provider’s Internet website, that is prepared by an
independent third-party auditor.  A report issued pursuant to this subsection shall
include, but not be limited to:

(1)   a detailed description
of the online service as pertaining to minors, including the online service’s
covered design features, use of personal data, and business practices;

(2)   the purpose of the
online service;

(3)   the extent to which the
online service is likely to be accessed by minors;

(4)   whether, how, and for
what purpose the covered online service provider processes minors’ personal
data and sensitive personal data;

(5)   the design safety
features for minors, the privacy protections for minors, and the tools for
parents that the online service has adopted;

(6)   whether and how the
online service used covered design features;

(7)   the covered online
service provider’s process for handling data access, deletion, and correction
requests for minors’ data;

(8)   age assurance, age
verification, or age estimation methods used;

(9)   whether and how the
covered online service provider utilized algorithms; and

(10)  if the covered online
service provider uses a covered design feature, the average daily time spent on
the online service by covered minors for the 90th, 95th, 99th, and 99.9th
percentile of covered minors.

b.    A report issued pursuant
to subsection a. of this section shall include a comparison of how the
information required in paragraphs (2) through (10) of subsection a. of this
section differs between:

(1)   individuals who are
between 10 and 12 years of age;

(2)   individuals who are
between 13 and 15 years of age;

(3)   individuals who are
between 16 and 17 years of age; and

(4)   individuals who are 18
years of age or older.

c.     An independent third-party
auditor that prepares a report under subsection a. of this section shall follow
inspection and consultation practices designed to ensure that the report is
comprehensive and accurate and shall consult with experts on the use of online
services by minors in relation to the preparation of the report.

d.    A covered online service
provider shall provide an independent third-party auditor that prepares a
report under subsection a. of this section full and complete cooperation and
access to information and operations required to ensure that the report is
comprehensive and accurate.

e.     All personal data
contained in the report required under subsection a. of this section shall be
deidentified and aggregated.

14.  (New section)  A covered
online service provider shall designate one or more of the covered online
service provider’s officers to be responsible for the covered online service
provider’s compliance with P.L. , c.
(C. ) (pending before the
Legislature as this bill).

15.  (New section)  a.  The
Attorney General shall adopt, pursuant to the “Administrative Procedure Act,”
P.L.1968, c.410 (C.52:14B-1 et seq.), rules and regulations as may be necessary
to implement the provisions of P.L. ,
c. (C. )
(pending before the Legislature as this bill), including rules that prohibit or
limit data processing practices or covered design features that facilitate
compulsive use by covered minors or impair autonomy, decision making, or choice
of covered minors.

b.    The Attorney General
shall review all rules and regulations adopted under subsection a. of this
section no less than once every two years following the effective date of
P.L. , c.
(C. ) (pending before the
Legislature as this bill) and make any updates necessary to reflect new or
emerging technologies.

16.  (New section)  a.  A
violation of P.L. , c.
(C. ) (pending before the
Legislature as this bill) or the rules adopted thereunder shall constitute an
unfair and deceptive act in violation of P.L.1960, c.39 (C.56:8-1 et seq.).

b.    The Attorney General
shall have the same authority under P.L. ,
c. (C. )
(pending before the Legislature as this bill) to conduct civil investigations,
bring civil actions, and enter into assurances of discontinuance as provided
under P.L.1960, c.39 (C.56:8-1 et seq.).

17.  (New section)  The
provisions of P.L. , c.
(C. ) (pending before the
Legislature as this bill) do not apply to:

a.     a federal, State,
tribal, or local government entity in the ordinary course of operations;

b.    personal data that is
subject to a statute or regulation identified under P.L. ,
c. (C. )
(pending before the Legislature as this bill) that is controlled by a covered
online service provider that is in compliance with the information security
requirements and required to comply with:

(1)   Title V of the
Gramm-Leach-Bliley act, 15 USC ss.6801 to 6809;

(2)   the Health Information
Technology for Economic and Clinical Health Act, Public Law 111-5; or

(3)   regulations promulgated
under section 264(c) of the Health  Insurance Portability and Accountability
Act of 1996, Public Law 104-191;

c.     information including,
but not limited to, personal data, that is collected as part of a clinical
trial that is subject to the federal policy for the protection of human
subjects under 5 C.F.R. Part 46;

d.    information that is
collected in accordance with the “Good Clinical Practice Guidelines” issued by
the International Council for Harmonisation of Technical Requirements for
Pharmaceuticals for Human Use; or

e.     information that is
collected in accordance with the human subject protection requirements of the
United States Food and Drug Administration under 21 C.F.R. Part 50.

18.  (New section)  a.  The
provisions of P.L. , c.
(C. ) (pending before the
Legislature as this bill) do not limit or restrict in any way the application
of other laws, statutes, rules, or regulations of this State.

b.    In the event of a
conflict between P.L. , c.
(C. ) (pending before the
Legislature as this bill) and one or more other laws of this State, the law
that affords the greatest protection from harm to minors controls.

c.     If any clause,
sentence, paragraph, subparagraph, subsection, section or part of P.L. ,
c. (C. )
(pending before the Legislature as this bill) shall be adjudged by any court of
competent jurisdiction to be invalid, such judgment shall not affect, impair,
or invalidate the remainder thereof, but shall be confined in its operation to
the clause, sentence, paragraph, subparagraph, subsection, section or part
thereof directly involved in the controversy in which such judgment shall have
been rendered.  It is hereby declared to be the intent of the Legislature that
this act would have been enacted even if such invalid provisions had not been
included herein.

19.  This act shall take
effect July 1 of the calendar year next following the date of enactment.

STATEMENT

This bill, which is designated
as the “New Jersey Kids Code Act” and to be cited as the “Age-Appropriate
Design Code for New Jersey,” requires a covered online service provider, as
defined in the bill, to implement certain measures to protect minors’ online
privacy.  Under the bill, covered online service providers are required to provide
a user that the covered online service provider knows to be a minor (covered
minor) with default settings for safeguards at the option or level that
provides the highest protection available for the safety of the covered minor,
and are prohibited from reducing or prompting a covered minor to reduce certain
privacy settings.  The bill also creates requirements and prohibitions
concerning the collection and use of covered minors’ personal data.

Additionally, under the bill, a
covered online service provider is required to issue an annual report
including:  (1) a detailed description of the online service as pertaining to
minors, including the online service’s covered design features, use of personal
data, and business practices; (2) the purpose of the online service; (3) the extent
to which the online service is likely to be accessed by minors; (4) whether, how,
and for what purpose the covered online service provider processes minors’
personal data and sensitive personal data; (5) the design safety features for
minors, the privacy protections for minors, and the tools for parents that the
covered online service has adopted; (6) whether and how the online service used
covered design features; (7) the covered online service provider’s process for
handling data access, deletion, and correction requests for minors’ data; (8)
age assurance, age verification, or age estimation methods used; (9) whether and
how the covered online service provider utilized algorithms; and (10) if the
covered online service provider uses a covered design feature, the average
daily time spent on the online service by covered minors for the 90th, 95th,
99th, and 99.9th percentile of covered minors.

The bill further requires
covered online service providers to engage independent third-party auditors for
preparing annual reports.  Under the bill, a covered online service provider is
required to prominently post the annual report on the covered online service
provider’s Internet website.

The bill also amends certain
provisions of current law concerning data privacy, including amending the
definitions of “personal data” and “sensitive data” under N.J.S.A.56:8-166.4.

The bill provides that a
violation of the provisions of the bill constitutes an unfair and deceptive act
under the New Jersey consumer fraud act.
Every fact on this page links to its source, starting with the official bill record.