govt.fyi
Back to SB 513
Michigan Legislature· SB 513PA 66 of 2025

Liquor: other; definition of brand; modify, the official text

Shown verbatim: the complete text as captured from the official page posted by the Michigan Legislature, fetched 2026-08-29. This is the chaptered version. The official bill page.
Act
No. 66

Public
Acts of 2025

Approved
by the Governor

December
23, 2025

Filed
with the Secretary of State

December
23, 2025

EFFECTIVE
DATE:  December 23, 2025

state of michigan

103rd Legislature

Regular session of 2025

Introduced by Senators Hauck, Bellino, McMorrow, Wojno,
Singh, Hertel, Santana, Bumstead, Lauwers, Polehanki, Webber and Damoose

ENROLLED SENATE BILL No. 513

AN ACT to amend 1998 PA 58,
entitled “An act to create a commission for the control of the alcoholic
beverage traffic within this state, and to prescribe its powers, duties, and
limitations; to provide for powers and duties for certain state departments and
agencies; to impose certain taxes for certain purposes; to provide for the
control of the alcoholic liquor traffic within this state and to provide for
the power to establish state liquor stores; to prohibit the use of certain
devices for the dispensing of alcoholic vapor; to provide for the care and
treatment of alcoholics; to provide for the incorporation of farmer cooperative
wineries and the granting of certain rights and privileges to those
cooperatives; to provide for the licensing and taxation of activities regulated
under this act and the disposition of the money received under this act; to
prescribe liability for retail licensees under certain circumstances and to
require security for that liability; to provide procedures, defenses, and
remedies regarding violations of this act; to provide for the enforcement and
to prescribe penalties for violations of this act; to provide for allocation of
certain funds for certain purposes; to provide for the confiscation and
disposition of property seized under this act; to provide referenda under
certain circumstances; and to repeal acts and parts of acts,” by amending
section 105 (MCL 436.1105), as amended by 2025 PA 9, and by adding section 604.

The People of the State of
Michigan enact:

Sec. 105. (1) “Alcohol” means the product of distillation of
fermented liquid, whether or not rectified or diluted with water, but does not
mean ethyl or industrial alcohol, diluted or not, that has been denatured or
otherwise rendered unfit for beverage purposes.

(2) “Alcohol vapor device” means any device that provides for
the use of air or oxygen bubbled through alcoholic liquor to produce a vapor or
mist that allows the user to inhale this alcoholic vapor through the mouth or
nose.

(3) “Alcoholic liquor” means any spirituous, vinous, malt, or
fermented liquor, powder, liquids, and compounds, whether or not medicated,
proprietary, or patented, and by whatever name called, containing 1/2 of 1% or
more of alcohol by volume that are fit for use for food purposes or beverage
purposes as defined and classified by the commission according to alcoholic
content as belonging to 1 of the varieties defined in this chapter.

(4) “Alternating proprietorship” means 1 of the following:

(a) An arrangement in which 2 or more wine makers or small
wine makers take turns using the same space and equipment to manufacture wine
under section 603(9)(a) and in accordance with 27 CFR 24.136.

(b) An arrangement in which 2 or more brewers or micro
brewers take turns using the same space and equipment to manufacture beer under
section 603(9)(b) and in accordance with 27 CFR 25.52.

(c) An arrangement in which 2 or more distillers or small
distillers take turns using the same space and equipment to manufacture spirits
under section 603(9)(c) and in accordance with 27 CFR 19.141.

(d) An arrangement in which 2 or more mixed spirit drink
manufacturers take turns using the same space and equipment to manufacture
mixed spirit drink under section 603(9)(d) and in accordance with 27 CFR
19.141.

(5) “Approved tasting room” means a tasting room that is
approved by the commission. A licensee with an approved tasting room is not a
retail licensee as that term is used in this act and the rules promulgated
under this act except for sections 701, 801, 803, 815, 905, and 906.

(6) “Authorized distribution agent” means a person approved
by the commission to do 1 or more of the following:

(a) To store spirits owned by a supplier of spirits or the
commission.

(b) To deliver spirits sold by the commission to retail
licensees.

(c) To perform any function needed to store spirits owned by
a supplier of spirits or by the commission or to deliver spirits sold by the
commission to retail licensees.

(7) “Bar” means a barrier or counter at which alcoholic
liquor is sold to, served to, or consumed by customers.

(8) “Beer” means either of the following:

(a) A beverage obtained by alcoholic fermentation of an
infusion or decoction of barley, malt, hops, sugar, or other cereal in potable
water that contains at least 0.5% of alcohol by volume.

(b) A beverage obtained by alcoholic fermentation of an
infusion or decoction of barley, malt, hops, or other cereal in potable water
that contains less than 0.5% of alcohol by volume, including a beverage that
contains 0.0% of alcohol by volume.

(9) “Bottle” or “bottling” means a process, separate from
manufacturing, using owned or leased equipment to fill and seal a container,
including a keg, with alcoholic liquor for sale at wholesale or retail in
accordance with this act. Bottle or bottling does not include filling a growler
for sale at retail.

(10) “Brand” means any word, group of words, letter, group of
letters, symbol, group of symbols, or combination of any word, name, group of
letters, symbol, or trademark adopted and used by a supplier, to name,
identify, or trademark a specific beer, malt beverage, wine, mixed wine drink,
or mixed spirit drink product. A supplier’s legal name, assumed name, or trade
name, or any doing-business-as name used by the supplier is considered a brand
name, identifier, or trademark if it is used in a manner that is prominently
featured on the container or packaging of the beer, wine, mixed wine drink, or
mixed spirit drink to market the product and to identify the product, except
under either of the following circumstances:

(a) The use of the legal name, assumed name, trade name, or
doing-business-as name is not considered a brand name, identifier, or trademark
if it is not prominently featured on the container or packaging of the beer,
wine, mixed wine drink, or mixed spirit drink.

(b) The use of the legal name, assumed name, trade name, or
doing-business-as name is not considered a brand name, identifier, or trademark
if it is used solely for any of the following purposes:

(i) Identifying the supplier that
manufactured the beer, wine, mixed wine drink, or mixed spirit drink.

(ii) Identifying the supplier that has
bottled the beer, wine, mixed wine drink, or mixed spirit drink.

(iii) Identifying the supplier that has
imported the beer, wine, mixed wine drink, or mixed spirit drink.

(11) “Brand extension” means any beer, wine, mixed wine
drink, or mixed spirit drink brand that is marketed, in any manner, using the
same name, identifier, or trademark associated with a brand that has preceded
it in being sold or offered for sale in this state, or a derivative or portion
of the name, identifier, or trademark, and that would lead a reasonable person
to recognize its relationship to an existing brand, regardless of any of the
following:

(a) The addition of words or letters in a word.

(b) The addition of a name, identifier, or trademark.

(c) The addition of a symbol.

(d) Any differences in the packaging, formulation, or
production of the beer, wine, mixed wine drink, or mixed spirit drink or the
shape, size, or type of container in which the beer, wine, mixed wine drink, or
mixed spirit drink is sold.

(e) Changes in the alcohol category used in the brand
extension. As used in this subdivision only, “alcohol category” means a beer
category, a wine category, a mixed wine drink category, or a mixed spirit drink
category.

(f) The manufacturer, importer, or licensed outstate seller
of the brand extension being different from the manufacturer, importer, or
licensed outstate seller of the underlying brand the extension is based on.

(12) “Brandy” means an alcoholic liquor as defined in former
27 CFR 5.145.

(13) “Brandy manufacturer” means a wine maker or a small wine
maker licensed under this act to manufacture brandy. A wine maker or small wine
maker authorized to manufacture brandy shall not manufacture any other spirits.
The commission may approve a brandy manufacturer to sell brandy that it
manufactures at retail in accordance with section 537.

(14) “Brewer” means a person located in this state that is
licensed to manufacture beer and sell at retail in accordance with section 537
and to licensed wholesalers beer manufactured by the person.

(15) “Brewpub” means a license issued in conjunction with a
class C, tavern, class A hotel, or class B hotel license that authorizes the
person licensed with the class C, tavern, class A hotel, or class B hotel
license to manufacture and brew not more than 18,000 barrels of beer per
calendar year in this state and sell at its licensed premises the beer produced
for consumption on or off the licensed brewery premises in the manner provided
for in sections 405, 407, and 537.

(16) As used in subsection (10), “supplier” means a brewer, a
micro brewer, an outstate seller of beer, a wine maker, a small wine maker, an
outstate seller of wine, a manufacturer of a mixed wine drink, an outstate
seller of a mixed wine drink, a mixed spirit drink manufacturer, and an
outstate seller of a mixed spirit drink.

(17) With regard to subsections (10) and (11), distribution
rights in effect on the effective date of the amendatory act that added this
subsection are preserved. However, this subsection does not limit application
of subsection (11) to a beer, wine, mixed wine drink, or mixed spirit drink
that would be considered a brand extension after the effective date of the
amendatory act that added this subsection that is based on a brand that was in
existence before the effective date of the amendatory act that added this
subsection.

Sec.
604. A supplier that registers a multibranded product with the commission shall
appoint the wholesaler or wholesalers that have rights to the supplier’s
underlying brand. As used in this section, “multibranded product” means any
beer, wine, mixed wine drink, or mixed spirit drink that includes 2 or more
brands of different suppliers.

Enacting
section 1. This amendatory act does not take effect unless Senate Bill No. 512
of the 103rd Legislature is enacted into law.

This
act is ordered to take immediate effect.

Secretary of the Senate

Clerk of the House of
Representatives

Approved___________________________________________

____________________________________________________

Governor
Every fact on this page links to its source, starting with the official bill record.