Shown verbatim: the complete text as captured from the official page posted by the Hawaii State Legislature, fetched 2026-08-29. Where this bill amends existing law, language marked for deletion in the official page appears here in brackets. This is the first conference draft. The official bill page.
THE SENATE S.B. NO. 2031 THIRTY-THIRD LEGISLATURE, 2026 S.D. 2 STATE OF HAWAII H.D. 1 C.D. 1 A BILL FOR AN ACT RELATING TO CONSUMER PROTECTION. BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII: SECTION 1. The legislature finds that, as the cost of living continues to increase in the State, it is necessary for the State to intervene in markets where retailers and goods and services providers are treating consumers unfairly. The ability to identify the price of a good or service is a necessity for a properly functioning economy. Consumers look for prices to comparison shop and to weigh what a good or service might be worth. Most consumers rely on price information to answer critical questions around how much they are able to spend and save, and how they will meet their basic needs and those of their families. The legislature also finds that consumers increasingly face widespread and growing unfair and deceptive fee practices that make it harder to identify how much something will ultimately cost. Unfortunately, the Internet and the ability to purchase goods or services online have only exacerbated the practice of charging mandatory junk fees that are not disclosed until after the transaction begins. The practice of charging junk fees and other undisclosed mandatory costs is called drip pricing. Drip pricing is most prevalent in practices involving fees for live-event tickets and short-term lodging and other temporary sleeping accommodations, such as hotels, motels, inns, short-term rentals, and vacation rentals. The legislature further finds that according to the Federal Trade Commission, in the last few years alone, tens of thousands of Americans have expressed displeasure upon discovering the cost of their hotel stays were significantly higher than expected due to hidden resort fees and other mandatory charges in addition to the advertised price. Consumers have also complained about purchasing tickets to a live-event online and finding out that the quoted ticket price had almost doubled by the time they reached the final checkout page. Consumers have confronted a host of mysterious, mandatory charges labeled as "convenience", "processing", or "service" fees that are nondescriptive and confusing. These practices are frustrating for consumers when they shop for travel and entertainment, especially because these purchases can represent significant expenditures to their already strained finances. The legislature additionally finds that the Federal Trade Commission issued a final rule on January 10, 2025, to address certain unfair or deceptive practices involving fees or charges for live-event tickets and short-term lodging. This final rule serves as a guidance for the State to enhance its consumer protection laws and allow consumers to make better informed decisions when purchasing live-event tickets or deciding where to stay on a short-term basis by leveling the playing field for honest businesses in these industries that truthfully and transparently disclose their pricing information. Accordingly, the purpose of this Act is to make it an unfair or deceptive act or practice for businesses to: (1) Offer, display, or advertise the price of live-event tickets or short-term lodging without clearly and conspicuously disclosing the total price more prominently than other pricing information, except the final amount of payment; and (2) Misrepresent any fees or charges in any offer, display, or advertisement for the sale of live-event tickets or short-term lodging. SECTION 2. Chapter 481B, Hawaii Revised Statutes, is amended by adding a new section to part I to be appropriately designated and to read as follows: "§481B- Live-event tickets; short-term lodgings; total price; disclosure required; prohibited. (a) It shall be an unfair or deceptive act or practice in violation of section 480‑2 and a violation of this part for any business to advertise, display, or offer any price of a covered good or service without clearly and conspicuously disclosing the total price. (b) In any advertisement, display, or offer that represents the price of a covered good or service, a business shall disclose the total price more prominently than any other pricing information; provided that when the final amount of payment for the transaction is displayed, the final amount of payment shall be disclosed more prominently than, or as prominently as, the total price. (c) A business shall clearly and conspicuously disclose, before the consumer consents to pay for any covered good or service: (1) The nature, purpose, and amount of any fee or charge imposed on the transaction that has been excluded from the total price and the identity of the good or service for which the fee or charge is imposed; and (2) The final amount of payment for the transaction. (d) In any advertisement, display, or offer for a covered good or service, it shall be an unfair or deceptive act or practice in violation of section 480-2 and a violation of this part for any business to misrepresent any fee or charge, including but not limited to: (1) The nature, purpose, amount, or refundability of any fee or charge; and (2) The identity of the good or service for which the fee or charge is imposed. (e) Any advertisement, display, or offer of short-term lodging or live-event tickets that complies with the provisions of title 16 Code of Federal Regulations part 464 shall be deemed compliant with this section. (f) For the purposes of this section: "Ancillary good or service" means any additional goods or services offered to a consumer as part of the same transaction. "Business" means a person that offers covered goods or services, including but not limited to online, in mobile applications, or at physical locations. "Clearly and conspicuously" means a required disclosure that is easily noticeable (i.e., difficult to miss) and easily understandable by ordinary consumers, including in all of the following ways: (1) In any communication that is solely visual or solely audible, the disclosure shall be made through the same means through which the communication is presented. In any communication made through both visual and audible means, such as a television advertisement, the disclosure shall be presented simultaneously in both the visual and audible portions of the communication even if the communication requiring the disclosure is made in only one means; (2) A visual disclosure, by its size, contrast, or location, the length of time it appears, and other characteristics, shall stand out from any accompanying text or other visual elements so that the visual disclosure is easily noticed, read, and understood; (3) An audible disclosure, including by telephone or streaming video, shall be delivered in a volume, speed, and cadence sufficient for ordinary consumers to easily hear and understand the audible disclosure; (4) In any communication using an interactive electronic medium, such as the Internet, a mobile application, or software, the disclosure shall be unavoidable; (5) The disclosure shall use diction and syntax understandable to ordinary consumers and shall appear in each language in which the representation that requires the disclosure appears; (6) The disclosure shall comply with these requirements in each medium through which the disclosure is received, including all electronic devices and face-to-face communications; (7) The disclosure shall not be contradicted or mitigated by, or inconsistent with, anything else in the communication; and (8) When the representation or sales practice targets a specific audience, such as children, older adults, or the terminally ill, members of that group shall be considered ordinary consumers. "Covered good or service" means: (1) Live-event tickets; or (2) Short-term lodging, including temporary sleeping accommodations at a hotel, motel, inn, short-term rental, vacation rental, or other place of lodging. "Government charges" means the fees or charges imposed on the transaction by a federal, state, tribal, or local government agency, department, or unit. "Pricing information" means any information relating to an amount that a consumer may pay. "Shipping charges" means the fees or charges that reasonably reflect the amount a business incurs to send physical goods to a consumer, including through the United States Postal Service, private mail and shipping services, or by freight. "Total price" means the maximum total of all fees or charges that a consumer shall pay for any good or service and any mandatory ancillary good or service; provided that government charges, shipping charges, and fees or charges for any optional ancillary good or service may be excluded." SECTION 3. This Act does not affect rights and duties that matured, penalties that were incurred, and proceedings that were begun before its effective date. SECTION 4. New statutory material is underscored. SECTION 5. This Act shall take effect upon its approval.
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